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Case study overview

This entrepreneur contacted us because she was looking for a strategy to generate a high amount
of qualified lead and build a strong online presence at the best possible cost.

26,500

QUALIFIED LEADS

0.44$

AVERAGE COST PER LEAD

1/5

OF THE PREVIOUS

COST PER LEAD

The plan


Create new audiences and build a strategy to constantly generate more leads.

The challenge


Reduce client's cost per lead (average of $2.40/lead) and keep it at a low cost as we scale.

The solution


We reviewed the ad account, and we conducted in-depth audience research that allowed us to have a responsive audience. 

We also reviewed the creative and we made some changes to produce content that the audience would appreciate, getting them to take more action.

We then created new optimized campaigns that continued to perform as well during the scaling process.

The result


We reduced the cost per lead to less than 1/5 of their previous cost, and our campaigns generated more than 26,559 leads (still counting!). Because of the increasing number of leads, the client was able to grow her business and have a more significant impact on her audience. 

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