The plan

Create new audiences and build a strategy to constantly generate more leads.

The challenge

Reduce client's cost per lead (average of $2.40/lead) and keep it at a low cost as we scale.

The solution

We reviewed the ad account, and we conducted in-depth audience research that allowed us to have a responsive audience. 

We also reviewed the creative and we made some changes to produce content that the audience would appreciate, getting them to take more action.

We then created new optimized campaigns that continued to perform as well during the scaling process.

The result

We reduced the cost per lead to less than 1/5 of their previous cost, and our campaigns generated more than 26,559 leads (still counting!). Because of the increasing number of leads, the client was able to grow her business and have a more significant impact on her audience. 

Looking to generate more leads and grow your business? Get in touch with us!